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Back when Peter Lawwell promised Celtic fans a January review, there was at least a faint hope its outcome would influence a season that, while not quite dead in the water, was rapidly sinking.

That was December 7.

Neil Lennon had presided over a run of two wins from 12 games and his team sat 12 points behind Rangers with two games in hand.

49 days later, that gap stands at 23, the situation somehow even more toxic than even the most cynical of fans thought possible.

The now infamous trip to Dubai ensured the club has spent most of January firefighting, still unable to wake from their 10 In A Row dream turned nightmare.

If the board's review was to determine whether Lennon remained the man to hunt down Rangers, that point has surely now become moot.

The only decisions being considered within Parkhead's walls are, you'd imagine, focused on ensuring this season is remembered as a painful aberration and not the tipping point towards a sustained decline.

But as their rivals press forward, Celtic have looked inward with apparently little urgency.

A report in the Daily Mail last week indicated the club would prefer to keep the status quo before conducting a major reconfiguration of their football operations come the summer.

While for most of us the prospect of June and the hope of a release from pandemic groundhog day feels like a lifetime away, in football terms it's just around the corner.

And, as Celtic surely know by now, summer hardly represents quiet downtime to conduct a root and branch overhaul.

While 10 In A Row is surely gone, there is so much at stake in terms of Celtic's long-term future over the coming months.

The sudden availability of Rafa Benitez this weekend has further intensified focus on their dugout dilemma.

Of course, changing managers mid-season is a gamble, but there's also the prospect of inviting a summer of chaos by not giving any potential new man time to establish himself.

Picture a new boss rolling into Celtic Park just a few weeks before crucial Champions League qualifiers, facing a high turnover of players and try to convince yourself it's not a recipe for an all-too familiar disaster.

Video: Frank Lampard gives spiky responses to questions on Chelsea's struggles (Evening Standard)

Difficult, isn't it?

In September 2020, some Celtic fans proclaimed the club's defeat to Ferencvaros would not have happened had they completed all their summer business beforehand.

While the performance of those who did arrive casts doubt on that claim, the principle is correct.

Brendan Rodgers was a strong advocate of preparing for qualifiers months in advance and a quick glance across the city would suggest Steven Gerrard agrees.

Rangers have a stolen march in the January market, securing Scott Wright on a pre-contract with Jack Simpson and Nnamdi Ofoborh set to follow.

The trio could well bolster Gerrard's squad this month but, either way, there's a forward thinking decisiveness in stark contrast to Celtic's paralysis.

They are seeking to surge ahead next term even before this year's battle is won.

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Never before in Lawwell's tenure as chief executive have Celtic failed to reach the Champions League group stage four seasons in a row.

Yet that's the realistic outcome of not building towards next term now.

Celtic have bombed in these qualifiers from much stronger positions and would not be afforded the cushion of entering through the Champions Path if Rangers, as they surely will, clinch the title.

The football implications of missing out again are clear and not at all conducive to persuading big-name players with their eyes already wandering they should stick it out at Parkhead.

The financial implications have arguably never been more important.

Every current indication is that, despite a rapid vaccine rollout, the release of Covid-19 restrictions will be a slow one, and it stands to reason football stadiums will be among the last places to reopen.

The prospect of many more months of empty stands is, sadly, very realistic.

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Will as many supporters as last year be content signing up for another vastly expensive virtual season ticket given what's transpired these past few months?

Even if uptake remains high, the £13.5million that accompanies a place at Europe's top table is an incredible incentive in the current climate.

Given Celtic's dire need to bounce back strongly at the earliest opportunity, it feels incredible Rangers are, outwardly, at least, taking this prospect much more seriously.

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They are, as their business this month shows, not content in basking in the glow of stopping the 10.

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Celtic, meanwhile, look increasingly like they've become stuck in place, unable to decide the way forward.

If only there was an analogy about where all this could end up come June and July.

Something about frying pans and fires, perhaps?